Canadian businesses can receive funding of up to $2,400 for the development of their website and marketing through the Grow Your Business Online grant.
The Canada Digital Adoption Program (CDAP) is a government initiative aimed at aiding small to medium-sized businesses in enhancing their online presence. Through the Grow Your Business Online grant, businesses can leverage funding to extend their operations into online channels, covering aspects such as website development, branding, expanding local online presence, and social media marketing. It’s important to note that the program will conclude by March 2025, so it’s advisable to seize this opportunity as soon as possible
With the Grow Your Business Online grant you can receive up to $2,400 to set up e-commerce functionality for your store. For Canadian retailers that want to start selling online with WebSell, the Grow Your Business Online grant can help offset your setup costs.
While businesses are typically encouraged to apply independently for grants, we understand time constraints can be tight. We’re here to assist you throughout the process. We can guide you and even share screens to help you complete the application accurately and efficiently.
Yes, absolutely! Even without the grant, we’re fully equipped to ensure your digital presence delivers consistent results using internet, enabling your business to scale horizontally.
To boost sales with CDAP, we’ll implement a comprehensive strategy. We’ll focus on enhancing your branding, optimizing your business for improved search engine and social media visibility, and setting up targeted paid ads for instant impact.
Absolutely! Having an existing website doesn’t disqualify you from applying for CDAP. In fact, it can be advantageous. CDAP can help enhance your current website’s performance, optimize its visibility, and implement strategies to maximize your online presence and business growth.
The total processing time from start to reimbursement typically takes 4 to 6 weeks.
Graby is your ultimate partner for all your digital marketing and web development needs. We make it effortless for you to establish your brand, product, or business online. With our comprehensive suite of services, including graphic and video design, branding, digital marketing, and web development, we ensure your visibility and success in the digital landscape. Plus, our dedicated support extends to assisting you with grant applications at no extra cost. Let Graby be your guide to online prominence and business growth.
Primarily, CDAP approves plans and provides grants for web development. However, in addition to web development or improving existing websites, you can also utilize the grant for:
SEO Services
Essentially, SEO is like having a storefront that’s easy to find and accessible to customers. By optimizing your website, we can increase your online visibility, attract targeted traffic, and drive more conversions. It’s a long-term strategy that requires ongoing effort, but it can generate consistent results and drive sustainable growth. For example if we work on your keyword “Cold Storage near me”, your website will come on first page of google. Let’s work together to develop an SEO strategy that meets your business goals and objectives.
- Online Visibility: SEO boosts your website’s visibility on search engine results pages (SERPs), attracting more potential customers.
- Targeted Traffic: Specific keyword optimization draws relevant traffic likely to convert into customers.
- Cost-Effective: SEO offers long-term results without ongoing advertising costs.
- Improved User Experience: Optimized content and structure enhance user experience and navigation.
- Competitive Advantage: Outrank competitors and establish brand authority with website optimization.
- Increased Conversions: Targeted keywords attract high-intent users, increasing conversion rates.
- Brand Credibility: A well-optimized website builds trust and credibility in your industry.
SEM is like having a targeted billboard that reaches the right audience. By targeting specific keywords, demographics, and interests, we can increase our online visibility, drive more conversions, and reduce our cost per conversion. It’s a flexible and measurable way to reach our target audience and drive business results. Let’s work together to develop an SEM strategy that meets your business goals and objectives.
- Targeted Advertising: SEM allows you to target specific audiences, interests, and behaviors to reach potential customers who are more likely to convert.
- Measurable Results: With SEM, you can track the performance of your ads and make data-driven decisions to optimize your campaigns.
- Increased Visibility: SEM ads can appear at the top and bottom of search engine results pages (SERPs), increasing your online visibility and driving more traffic to your website.
- Cost-Effective: SEM allows you to set a daily or total budget, ensuring you don’t overspend and can adjust your campaigns as needed.
- Flexibility: SEM campaigns can be paused or adjusted quickly, making it easy to adapt to changes in your business or market.
- Improved Conversion Rates: By targeting specific audiences and interests, you can increase the likelihood of converting users into customers.
- Brand Awareness: SEM campaigns can help increase brand awareness and establish your brand as a leader in your industry.
Essentially, social media marketing is like having a conversation with customers. By engaging with customers, sharing high-quality content, and tracking performance, we can increase brand awareness, drive conversions, and improve customer satisfaction. It’s a cost-effective way to reach a large audience and build a community around your brand. Let’s work together to develop a social media marketing strategy that meets your business goals and objectives.
- Increased Brand Awareness: Social media allows you to reach a large audience and increase brand awareness, establishing your brand as a leader in your industry.
- Targeted Advertising: Social media platforms offer targeting options to reach specific audiences, increasing the likelihood of converting users into customers.
- Engagement and Community Building: Social media enables you to engage with customers, build a community, and foster loyalty.
- Measurable Results: Social media platforms provide analytics to track performance, allowing you to make data-driven decisions.
- Cost-Effective: Social media marketing can be more cost-effective than traditional advertising methods.
- Increased Website Traffic: Social media can drive traffic to your website, increasing visibility and conversions.
- Improved Customer Service: Social media enables you to respond to customer inquiries and concerns in a timely and efficient manner.
Essentially, a POS system is like a super-powered cash register that simplifies transactions, tracks inventory, and provides real-time sales data. By implementing a POS system, we can reduce errors, improve customer service, and make data-driven decisions. It’s a game-changer for businesses like yours. Let’s work together to implement a POS system that meets your business needs and goals
- Streamlined Transactions: POS systems simplify transactions, reducing errors and increasing efficiency.
- Improved Inventory Management: POS systems track inventory levels, reducing stockouts and overstocking.
- Enhanced Customer Service: POS systems provide real-time sales data, enabling you to make data-driven decisions and improve customer service.
- Increased Security: POS systems encrypt transactions, protecting sensitive customer data.
- Scalability: POS systems can grow with your business, adapting to changing needs and requirements.
- Real-Time Reporting: POS systems provide real-time sales data, enabling you to track performance and make data-driven decisions.
- Integration with Other Systems: POS systems can integrate with other systems, such as accounting software and e-commerce platforms.
Essentially, these systems are like a GPS for your warehouse, guiding you through the inventory management process. By implementing a Warehouse/Inventory Management System, we can improve inventory accuracy, streamline warehouse operations, and provide real-time inventory tracking. It’s a game-changer for businesses like yours. Let’s work together to implement a Warehouse/Inventory Management System that meets your business needs and goals.
- Improved Inventory Accuracy: Warehouse/Inventory Management Systems ensure accurate inventory levels, reducing stock-outs and overstocking.
- Streamlined Warehouse Operations: Systems automate warehouse operations, increasing efficiency and reducing labor costs.
- Real-Time Inventory Tracking: Systems provide real-time inventory tracking, enabling you to make data-driven decisions.
- Reduced Inventory Costs: Systems help reduce inventory costs by optimizing inventory levels and reducing waste.
- Enhanced Customer Service: Systems enable you to provide accurate product availability and delivery times, improving customer satisfaction.
- Improved Supply Chain Visibility: Systems provide real-time visibility into the supply chain, enabling you to make informed decisions.
- Scalability: Systems can grow with your business, adapting to changing needs and requirements.
Essentially, branding is like a personal identity for your business, setting you apart from competitors and building trust with customers. By establishing a strong brand identity, we can increase recognition, credibility, and loyalty. Let’s work together to develop a Personal or Business Branding strategy that meets your business needs and goals.
- Establishes Identity: Personal or Business Branding helps establish a unique identity for your business, setting you apart from competitors.
- Builds Trust: Consistent branding builds trust with customers, employees, and partners, creating a sense of loyalty and commitment.
- Differentiates: Personal or Business Branding helps differentiate your business from competitors, making it more memorable and attractive to customers.
- Increases Recognition: Consistent branding increases recognition and recall, making it easier for customers to find and remember your business.
- Enhances Credibility: Strong branding enhances credibility and authority, making your business more attractive to customers and partners.
- Supports Marketing Efforts: Personal or Business Branding provides a foundation for marketing efforts, ensuring consistency across all channels.
- Increases Employee Engagement: Strong branding can increase employee engagement and motivation, leading to improved performance and productivity.
Essentially, E-Commerce is like having a virtual storefront where customers can shop and purchase products online. By implementing E-Commerce, we can increase our reach, provide customers with a convenient shopping experience, and reduce costs. Let’s work together to develop an E-Commerce strategy that meets your business needs and goals.
- Increased Reach: E-Commerce allows you to reach a global audience, increasing your customer base and sales.
- Convenience: E-Commerce provides customers with the convenience of shopping from anywhere, at any time.
- Cost Savings: E-Commerce reduces the need for physical storefronts, saving you money on rent, utilities, and staffing.
- Increased Sales: E-Commerce enables you to sell products 24/7, increasing sales and revenue.
- Improved Customer Experience: E-Commerce provides customers with a personalized shopping experience, increasing customer satisfaction and loyalty.
- Data-Driven Insights: E-Commerce provides valuable insights into customer behavior, enabling you to make data-driven decisions.
- Scalability: E-Commerce allows you to scale your business quickly and efficiently, without the need for physical infrastructure.
- Development of a new e-commerce webstore
- Any costs related to the installation and integration of a new e-commerce platform
- E-commerce software including:
- Software to track and manage inventory, as well as fulfill and ship orders
- Software for product databases
- Software to track sales, market to customers, offer discounts
- Cyber security software or certifications
- Costs related to the marketing of your business online including:
- Search Engine Optimization
- Social media advertising
- Developing a digital marketing strategy
- Hardware and accompanying software up to 20% of total grant amount
- This could include any software or equipment that is required to support your integrated e-commerce strategy. For example, upgrading your POS system.
